Do you want a strong brand?
Then you want an authentic, consistent and compelling brand identity. You want a brand that shows who you are, communicates your values and follows your vision. You want a brand that stands out and can communicate with your audience, to claim your unique place in the hearts of people.
Whether you are a startup in the growth phase or an established brand, we help you build a strong brand or strengthen an existing one. A brand that attracts lifelong customers, gets your team on the same page and lasts for many years.
Merkziel
We lay the essence of your brand bare. We discover your driving forces and use these as the foundation for your brand development.
Brand values
We determine the fundamental core principles that form your brand and give direction to your interactions with the world.
Vision & mission
We formulate your brand dream in an inspiring, future-oriented vision. We make this concrete with a practical and meaningful mission.
Customer vision
We look through the eyes of your customers and align your brand with their needs, desires and experiences.
Positioning
We investigate what makes your brand unique and where the unique spot is that you can take in the minds and hearts of your customers.
Value proposition
We formulate a clear, compelling statement that captures the essence of your brand and shows how your brand becomes the only choice.
How do we approach it?
Our approach is a co-creation. Via workshops, clarifying exercises and digital tools, we guide you and your team in an in-depth self-research. We dive together into the core of your brand. We bring your fundamental principles to the surface, identify the connecting themes that make you unique, and create definitions that form the heart of your brand.
We translate the convictions and insights into simple, powerful language that we bundle in a comprehensive strategic guide. This enables you to give form to your brand and business in an authentic and compelling way, growing it into the number one in your market.
Discover your brand power and lay the foundation for a brand that resonates, connects, and inspires.
Design
Discover how we give your brand an identity and bring it to life with a powerful and unique design.
Creation
Discover how we develop the brand materials you need to create a lasting impact.
